Annabelle Fleur founded TheVivaLuxury in December of 2010. A product of her longtime affair with fashion, Annabelle created her site to connect with others who share her appreciation for fashion and beauty. A regular at Fashion Week, she has appeared in such prestigious publications as Vogue, Glamour, Harper's Bazaar, and was chosen as the winner of Vanity Fair's International Best Dressed challenge. 

Inspired by literature, art, travel and film, Annabelle always assigned a special meaning to the word luxury. "Luxury doesn't have to mean expensive or indulgent, but rather something that is special, something that makes you feel good" and so she coined a motto "wear what feels good on and whatever makes you feel good when you wear it".

Annabelle's goal for TheVivaluxury is to create a Global community of fashion and beauty enthusiasts who live, dream and love fashion as much as she does.